Wicked Kitchen launches first-to-market plant-based ice creams in the US

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100% plant-based global food company, Wicked Kitchen has launched a plant-based range of ice creams and novelties. This is a first-to-market product in the US and we are so excited for our fellow US-based vegans and plant-based eaters! 

The ice cream range is chef-created and includes plant-based pints as well as hand-held stick and cone novelty ice creams. They’re available at 2,200 Kroger stores and its other store banners such as City Market, Dillons, Foods Co, Fred Meyer, Fry’s, Gerbes, Jay C Food Store, King Soopers, Mariano’s, Metro Market, Pay-Less Super Markets, Pick’n Save, QFC, Ralphs, Ruler, and Smith’s Food and Drug. 

Pete Speranza, Wicked Kitchen CEO commented: “The ultimate ice cream experience is luscious creaminess, rich mouthfeel, zero aftertaste, and bold flavour and the Wicked Kitchen plant-based ice creams and novelties are unlike anything else in the US market.

“It is impossible to contain our excitement about these new stellar treats because of their exceptional taste, texture, and dynamic flavors. These products are game-changers and won’t be considered an alternative – just great tasting premium ice creams.” 

Wicked Kitchen flavours

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Wicked Kitchen was founded by chef brothers Derek and Chad Sarno. The brand first launched its ice creams in Tescos across the UK and we can confirm they are divine. Now available in the US at Kroger stores, the range includes pint-sized ice creams in four flavours; vanilla, chocolate, mint chocolate chip and cookie dough. In addition, there is a chocolate and almond stick made with vanilla plant-based ice cream and toasted almond pieces in a chocolate flavoured coating. The other stick flavour is called Berry White which is vanilla plant-based ice cream with berry sauce swirl and white chocolate flavoured coating and red berry pieces. The cones come in chocolate and red berry flavour; a vanilla plant-based ice cream with red berry sauce and chocolate chips in a gluten-free maize cone.

“In true Wicked Kitchen style, we are launching a product that is unlike anything else that has come before it,” said Derek Sarno, Wicked Kitchen Chef and Co-Founder. “And because it’s so delicious and with a smooth, creamy mouthfeel, it is revolutionising the category, not only for non-dairy but in the overall ice cream and novelty category.”  

Future plans

The intention is to grow the Wicked Kitchen product set by 50% across a range of categories in Kroger and Sprouts stores nationwide. For example, Wicked Kitchen is planning to launch three new frozen pizzas and a variety of frozen ready meals later this year at Kroger. 

We can’t wait for you to try it!

Love ice cream? So do we! Here’s an article about another of our favourite ice cream brands when they launched a new chocolate fudge flavour

Alice Soule
Alice Soule
Alice Soule is a Writer and Editor, and graduated with a BA in Social Policy. She is passionate about veganism and animal rights but equally has a love of sports, reading, and drinking tea. Alice is a perpetual dreamer and recently finished writing her first novel. As yet to be published...because she's already dreaming up the next story...