Wicked Kitchen recently announced the successful close of $20M in bridge funding with new investors including actor Woody Harrelson, and Thailand’s leading food innovator, Nutra Regenerative Protein Limited (NRPT). The funding news comes with the brand showing its strength, also announcing that year-over-year sales growth has more than tripled.
After debuting in 2,500 stores across the US last year, the brand has since achieved key milestones including the acquisition of Good Catch in September 2022, 38 product listings in over 2500 Kroger and Sprouts Farmers Market outlets, launching Wicked Kitchen sauces in over 1,200 Publix stores, and distribution of selected products in Walmart stores, and popular convenience chain, 7-Eleven. As well as the US, the brand also launched products in Thailand and Finland.
From meal pots, frozen ready meals, sauces, pizzas, plant-based meats, sauces and ice creams, Wicked Kitchen’s unconventional multi-category strategy has seen huge success since its initial launch in UK supermarket chain Tesco in 2018.
“This latest round of funding will help us go faster to expand our offerings in the U.S and abroad and it puts us in a well-poised position as we continue to lead plant-based innovations with flavor-forward products that appeal to vegans and omnivores alike,” said CEO Pete Speranza.