Vegan nutrition brand pledges to plant a tree for every product sold

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Plant-based nutrition brand Raw Sport has partnered with tree-planting collective Ecologi, ensuring a tree is planted for every product sale — not every order.

Dean Howell’s plant-based nutrition brand Raw Sport has just entered a new partnership with tree-planting and climate action funder Ecologi, meaning that for every Raw Sport product sold, a tree is planted. No matter the size of the location it’s shipped to, each product the nutrition brand sells equals one more tree on Earth. That is a step further than the common choice for many companies of planting one tree per order.

Founded in 2011, Raw Sport is one of the world’s leading plant-based nutrition brands, now selling in 60 countries — its success largely due to the surge in health awareness in 2020. A number of athletes now consume its products, including professional footballers, boxers, squash players, ultra-runners, Olympians, bodybuilders and cricketers. On a mission to revolutionise the sports nutrition world, Raw Sport is now also beginning to tackle the climate crisis head-on through its new partnership.

“We are 100% dedicated to providing nutrition that’s good for your health and the planet,” said Howell. “We have been working on this plan for a while and have decided Ecologi offers the best and most transparent option for pairing products with tree-planting.”

The footballer-turned-entrepreneur founded Raw Sport as a consequence of the ex-athlete’s transition to veganism. In an interview with The Vegan Review, Howell has spoken about the preconceptions of living as a vegan athlete, and the importance of remaining authentic. “Can I make it, smash it and crush it by doing it 100% genuine and authentic?” he said. “Can it be done? Who knows. We’ll see.”

On the partnership, he commented: “Our customers can now buy from us with the knowledge that every purchase is climate-positive and good for their health at the same time… It’s a triple win now.”

Read our interview with Raw Sport founder Dean Howell.

Olivia Rafferty
Olivia Rafferty
Olivia is the Assistant Editor of The Vegan Review. An aspiring Middle Eastern correspondent currently studying journalism at City, University of London, she is passionate about the planet, she believes veganism is the first step to solving the complexities of climate change.