Digital face of the plant-base community and now operating as a one stop shop for all your vegan requirements, PlantX Life, celebrated the official launch of XMarket Uptown last week on 31 July. These celebrations featured a series of exciting festivities, such as sampling stations from Dreampops, Kitchen 17, and Up-N-Down Burger. But don’t worry if you missed out, moving forward, XMarket Uptown intends on hosting weekly events right through to the end of 2022.
The store is an impressive 6,000 square foot in size, and is located at 804 W Montrose Avenue in Chicago, Illinois; it’s believed to be the largest vegan grocery store in the whole world.
And prior to the celebrations, the site faced a complete merchandise revamp, the installation of new signage, as well as a newly enlisted management team to help run the show.
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PlantX CEO, Lorne Rapkin, commented: “Our carefully designed XMarket concept brings the vegan lifestyle directly to consumers in Chicago to taste, explore, and understand the plant-based lifestyle.
“XMarket is a vegan bodega, featuring a highly curated selection of the best vegan products available from around the world as well as nearby. Our goal is to make the plant-based lifestyle accessible. Our grand opening party in Chicago was an overwhelming success. We plan to leverage the success of live events by hosting weekly events at the store.”
XMarket Uptown Concept
The concept behind XMarket Uptown is to educate consumers, giving better accessibility to plant-based alternatives and a space to collaborate with brands loved by the vegan community. But this isn’t a totally new phenomenon, as to date, PlantX has opened six XMarket locations, in Uptown (Chicago), Rideau (Ottawa), Squamish, Yorkdale (Toronto), Venice Beach, Tel Aviv, as well as one co-branded location in Plainfield (Illinois).
This is such an exciting move for the Chicago vegan community, and we only wished we lived nearer! We look forward to hearing of more XMarket venues popping up, and seeing where the concept goes next.