Nestlé debuts pea-protein YES! bars in Europe

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Nestlé has debuted it YES! snack bars made from nuts and pea protein.

Food and drink conglomerate Nestlé has debuted its plant protein bars with its YES! line.

Each bar contains pea protein and a combination of nuts that makes up to 10g of plant protein. The bars are also high in fiber, contain no artificial colors or preservatives and gluten-free.

The plant-based YES! bar from Nestlé comes in two flavors: almond, peanut, and double dark chocolate, and cashew, blueberry, and dark chocolate. The dark chocolate used is made with sustainable cocoa that is certified by the Rainforest Alliance.

It is also suitable for vegetarians, and its packaging is wrapped in recyclable paper from sustainable sources certified by either the Forest Stewardship Council or the Program for the Endorsement of Forest Certification.

According to its press release, the company said its research showed that consumers are more interested in buying protein bars made from natural sources of protein with no additives. And plant protein is the most preferred option. There is also an emerging trend towards plant protein, and the bars will offer individuals a healthier and tastier protein alternative.

The YES! Plant Protein bars will be available from September 2020 in Europe, including the UK, Germany, Netherlands, and the Czech Republic.

Nestlé’s global head of Confectionery, Alexander von Maillot, said: “We know that today people are living healthy active lifestyles and are looking for the right fuel that is good for them and for the environment. 

“YES! plant protein bars use the power of nature to deliver a great wholesome product on the go and wrap in paper packaging that is easy to recycle and avoids plastic waste.”

Louise Barrett, head of the Nestlé Confectionery Product Technology Centre in York, added: “Pea protein is a key focus area for us because it has a high protein content and is one of the most environmentally friendly sources of plant protein. 

“When developing these new YES! bars, we chose pea and nut protein to really stand out from many of the other bars on the market. At the same time, we made sure that taste was our top priority, and these bars taste really amazing!”

This comes just days after Nestlé launched a vegan version of its Carnation condensed milk. It’s also made strides in plant-based technologies, with a dedicated team to develop and market vegan products.

Anam Alam
Anam Alam
Anam is a freelance writer for The Vegan Review and a student studying journalism. She is a passionate writer who possesses a range of skills ranging from audio, video, editorial and creative writing. Her goal is to educate the public and the world with stories that she feels need to be talked more about in society.