International Food and Drink Event to launch vegan section in 2022

International Food and Drink Event is collaborating with The Vegan Society to introduce the show’s inaugural plant-based section next year.

International Food and Drink Event (IFE) is partnering with The Vegan Society to launch a vegan food and drink section to the show in its 2022 edition.

In 2019, the food and drink show welcomed 90 vegan food and drink producers. The next event, postponed to 2022 due to the pandemic, will provide a platform for suppliers to showcase products, host tastings and network with buyers looking for unique plant-based products for their businesses.

The IFE is an event for food and drink professionals in the UK. To be held between February 28 and March 2, 2022 at ExCel London, IFE will be co-located alongside IFE Manufacturing Solutions, Hotel, Restaurant and Catering, PUB 22, The London Produce Show and The Festival of Enterprise. It will host over 40,000 food, drink and hospitality industry members for three days of sourcing, learning and networking.

IFE’s event manager Nicola Woods added: “Consumers are more aware than ever of the origins of their food and its environmental impact, as fresh ingredients, home-cooking and buying local become more prevalent than ever, and we wanted to reflect that shift on the show floor.”

Ericka Durgahee, The Vegan Society’s business development marketing manager, commented: “The Vegan Society is thrilled to be partnering with IFE in 2022 and we can’t wait to see the new vegan and plant-based section there. The Vegan Society will be there next March with many of our Vegan Trademark holders.

“We’ll be helping brands to highlight their vegan product labelling in the ever-growing market. If you’re an existing client of The Vegan Trademark, you can benefit from enhanced promotional opportunities at IFE22.”

IFE head of sales Daniel Gray said: “We’re very excited to be working alongside The Vegan Society to further expand the presence of vegan and plant-based food and drink suppliers at IFE.”

Read the origin story of Plant Based World Europe, the continent’s first dedicated vegan event.

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